How We Generated Rs. 2.8M at 30x ROAS for a Cosmetic Brand Using Structured Retargeting
Overview
For a cosmetic brand, we focused on building a strong retargeting system to convert high-intent users who had already interacted with the brand.
Instead of relying only on cold traffic, we developed a structured retargeting strategy to maximize revenue from warm audiences.
The Strategy
We segmented audiences based on intent and engagement level:
- Website visitors
- Engaged users (social interactions & video viewers, Add to cart, Initiate Checkout)
- Past purchasers (180 days)
Each audience segment was targeted with tailored messaging designed to push users further down the funnel.
The Strategy
We implemented a full-funnel Meta Ads strategy designed to systematically acquire, nurture, and convert customers.
Funnel Structure
- Top of Funnel (TOF): Broad and interest-based targeting to acquire new users
- Middle of Funnel (MOF): Retargeting engaged users and video viewers
- Bottom of Funnel (BOF): High-intent audiences including past purchasers
Campaign Optimization
- Rebuilt the account structure with clearlydefined campaign objectives
- Introduced controlled testing frameworks forcreatives and audiences
- Allocated budget dynamically based on performance
Execution
- Built dedicated HOT & WARM audience campaigns
- Layered retargeting based on user behavior
- Used high-converting creatives (UGC, testimonials, offers)
- Optimized campaigns based on purchase data and frequency
Creative Strategy
Creatives played a central role in scaling performance.
We tested multiple formats including:
- User-Generated Content (UGC)
- Before & After visuals
- Customer testimonials
- Static creatives
Key Insight:
UGC creatives delivered the strongest performance and were the primary driver of scalable growth.
Results
The retargeting campaigns delivered exceptional efficiency:
- Total Revenue Generated: Rs. 2.8M+
- Ad Spend: Rs. 940K
- Purchases: 1,494
- Overall ROAS: 30x
Key Insights
- Retargeting audiences delivered significantly higher ROAS compared to cold traffic
- Past purchasers and highly engaged users showed the strongest conversion rates
- Consistent messaging + trust-based creatives improved purchase intent
- Retargeting played a major role in overall revenue scalability
Conclusion
By focusing on high-intent audiences and building a structured retargeting system, we were able to turn existing traffic into a highly profitable revenue stream.
This highlights the importance of not just acquiring users, but effectively converting them through smart retargeting strategies.
What are you waiting for?
This kind of growth is one free discovery call away.
Book a free discovery call and our team will show you exactly how we’d drive results like these for your brand. No pressure, no obligation, just a clear look at what’s possible.
Growth like this isn’t luck. It’s strategy.
