From 0% to 100% Impression Share — How We Captured 38x ROAS on Branded Search
Overview
A growing eCommerce brand was facing a critical visibility issue on Google. Despite having strong brand demand, they were losing top positions to competitors bidding on their branded keywords.
Our goal was simple but crucial:
👉 Take full control of branded search and eliminate competitor dominance
The Problem
When users searched for the brand name:
- The brand ranked 2nd or 3rd on SERPs organically
- Competitors were taking top positions through paid ads
- No Google Ads campaigns were active
- The brand had low impression share on its own keywords
👉 Result:
- Loss of high-intent traffic
- Missed conversions
- Competitors capturing branded demand
The Strategy
We implemented a creative-first approach, where every decision was driven by performance data.
Testing Framework
- Multiple creatives tested simultaneously using ABO structure
- Each creative given a minimum 7-day testing window
- Performance evaluated on:
- CTR (Click-Through Rate)
- CPC (Cost per Click)
- Hook & hold rate
Kill Criteria
Creatives were paused if:
- CTR dropped below benchmark
- CPC increased beyond acceptable range
- Poor engagement (low hook/hold rate)
The Strategy
We implemented a Branded Search Protection Strategy focused on:
- Launching a dedicated branded search campaign
- Targeting exact brand + high-intent variations
- Aggressively optimizing for:
- Top of page rate
- Absolute top position
- Impression share
Execution
- Complete Google Ads account setup from scratch
- Structured a high-priority branded campaign
- Optimized bidding to dominate auctions
- Ensured consistent presence on:
- Brand name searches
- Brand + product intent keywords
Results
After launching branded campaigns, the results were clear and immediate:
Performance Metrics:
- Conversion Value: Rs. 2.16M
- Purchases: 600+
- Cost per Conversion: Rs. 92
- ROAS: 38X+ (3,888%)
Auction Dominance:
- Impression Share: 100%
- Top of Page Rate: 100%
- Absolute Top Position: 100%
- Competitors reduced to <10% impression share
Key Insights
- If you’re not bidding on your brand, competitors will take your traffic
- Branded campaigns are low cost but extremely high ROI
- Owning SERP = owning your demand
- Even strong brands lose revenue without protection
Conclusion
By implementing a focused branded search strategy, we turned a major weakness into a fully controlled, high-converting acquisition channel.
Instead of losing traffic to competitors, the brand now:
- Owns 100% of its branded searches
- Dominates SERPs بالكامل
- Converts high-intent users at maximum efficiency
👉 If you don’t own your brand on Google — someone else will.
What are you waiting for?
This kind of growth is one free discovery call away.
Book a free discovery call and our team will show you exactly how we’d drive results like these for your brand. No pressure, no obligation, just a clear look at what’s possible.
Growth like this isn’t luck. It’s strategy.
