Branding
Mad Digi initiated a thorough analysis of Hair Affairs' brand positioning and target audience. A new, modern logo was crafted, incorporating elements that symbolized elegance and the essence of premium hair care. The tagline was refined to succinctly communicate the brand's promise: "Healthier, Stronger Longer Hair."
Marketing
Mad Digi leveraged Meta platforms, especially Instagram, as a visual showcase for Hair Affairs' product range. Engaging content, including product tutorials and user testimonials, resonated with the target audience, resulting in a 60% increase in followers within the initial three months. Simultaneously, targeted ads on Meta platforms highlighted product benefits, achieving a 35% increase in click-through rates and a 25% reduction in cost per click.
Solutions
Mad Digi's Omni-channel marketing strategy, seamlessly blending web development with targeted marketing initiatives, not only addressed Hair Affairs' challenges but propelled the brand to new heights in the competitive e-commerce hair care landscape. The remarkable ROAS of 15 plus underscores the success of this collaborative effort, establishing Hair Affairs as a prominent player and a trusted destination for premium hair care solutions. The strategic alignment of branding and marketing efforts has not only elevated Hair Affairs' digital presence but has also set the stage for sustained growth and customer loyalty in the dynamic e-commerce market
Our Digital Marketing process
Our comprehensive branding, design and marketing strategy ensures a perfectly crafted business for our clients
Research
The first crucial step in any successful digital marketing campaign is thorough research. This involves understanding the market, target audience, competitors, and current industry trends. For Hair Affairs, Mad Digi conducted extensive research to identify the preferences and behaviors of the target audience, analyze competitors' strategies, and gain insights into emerging trends in the e-commerce hair care sector. This research formed the foundation for a well-informed and strategic marketing plan.
Testing
After gathering insights from the research phase, the next step is testing various elements of the marketing strategy. This includes A/B testing of ad creatives, experimenting with different audience segments, and evaluating the performance of various keywords. In the context of Hair Affairs, Mad Digi conducted testing on Meta platforms to refine targeted advertising campaigns. This iterative process allowed for the identification of the most effective strategies and optimization of marketing efforts based on real-time data and user responses.
Implementation
Once the testing phase has provided valuable insights and optimization opportunities, the next step is the full-scale implementation of the refined marketing strategy. This involves executing the finalized plans across chosen channels, be it Meta platforms, SEO, or other relevant digital avenues. For Hair Affairs, Mad Digi implemented the comprehensive omni-channel marketing strategy, ensuring that the refined branding, targeted advertising, and SEO optimization were seamlessly integrated into the brand's overall digital presence.
Scaling
After successful implementation and achieving positive results, the final step is scaling the marketing efforts for broader reach and impact. This includes expanding advertising budgets, reaching new audience segments, and exploring additional channels that align with the brand's objectives. In the case of Hair Affairs, Mad Digi scaled successful advertising campaigns, reaching a wider audience and maximizing the brand's exposure. This phase involves continuous monitoring and adjustment to maintain optimal performance as the brand grows and evolves in the digital landscape.
Work We Finished
We design, develop, marketed and scaled many businesses for our clients worldwide.
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